right now
Of course I can’t do it all by myself, so I created teams of pros & friends.
AZJ Beratung
Dr. Amrei Zopf-Jörchel’s practice for parents supervision and clinical-psychological counseling for children and adolescents in Vienna.
My role
In autumn 2019 Dr. Amrei Zopf-Jörchel started her own practice for parents supervision and clinical-psychological counseling for children and adolescents in Vienna.
Together we developed a strategy to show her professionalism, experience and trustworthiness through visual branding and web presence.
Since Amreis’ target group is mainly parents looking for support in their education, it was very important to evoke emotions such as calmness, acceptance, trust and professionalism trough the website.
Another key point was that Amrei was not a fan of the typical abstract art or posed photos that are popular with most psychologists in their practice or on their websites.
- Communicating the intended emotions through minimalist design and use of white space
- clearness through sans-serif modern typeface for body text and headings
- professionalism through a classic serif typeface for the logo, subheadings & quotes
- compact logo, which includes the full long name, with a subtle branding element that gives color and play
- three accent colors
- a series of digital illustrations, based on children’s drawings by Amreis nephews to avoid the typical abstract art
My role
Branding strategy
Visual branding
Web design
Web development – in progress
(WooCommerce & Elementor Pro)
Marketing
In 2017 we’ve build our first WooCommerce Shop with a WordPress Theme. At first that was enough, but over time our requirements increased and the following optimization requests occurred:
- buggy page-builder without updates
- slow page-speed
- few customization options
- mobile design not editable
- thereby a low SEO rating
- light WordPress system with customization options and updates (Elementor Pro)
- fresh online shopping experience with a simple & clean design
- branding strategy progression through new visual elements and a deeper insight into the family and manufacturing process
- usability improvements (Page-Speed optimization, better mobile experience, clear product classification and a overall UI / UX revision)
My role
Personal project
Concept
Visual branding
UI design
An app concept I have been working on since 2017 to expand my own vocabulary for ideas and critique.
Wouldn’t it be great if we, creative people, could formulate our ideas as colorfully and clearly as through picture & video? According to my research, I realized there was a lack of tools for artists, designers, art directors, etc. in this area.
My role
A common project with a friend, musician & producer Tigran Surnachjan that started in early 2019.
The idea: A free and young team for modern sound branding and advertising music.
Since 2017 I worked as a freelance web & user interface designer and front-end developer for agencies from Munich to San Francisco.
Right now I combine my skills to help young companies develop their brand strategy and position it professionally through great design and online presence.